[Interview] How Samsung Electronics Achieved Industry First Pantone Validated Recognition for HDR Displays – Samsung Global Newsroom

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Samsung Electronics’ all new 2022 QLED Tv set styles have turn into the world’s 1st Pantone Validated™ HDR displays for Pantone Matching Process (PMS) and Pantone SkinTone colours. Pantone is the foremost authority in the international coloration business and much more than 10 million designers and producers all around the earth rely on Pantone merchandise and companies to support define, connect and command colour from inspiration to realization.

 

The recognition, a to start with for any worldwide Television manufacturer, was awarded to Samsung QLED TVs for their true color expression of over 2,000 Pantone hues, as effectively as and freshly extra 110 pores and skin tone shades.

 

Samsung Newsroom spoke to Ed Hattenberger, Senior Technological Product or service Manager at Pantone, who has amassed in excess of 20 decades of expertise in the coloration marketplace and manages the Pantone Validated software.

 

△ Ed Hattenberger, Senior Technical Products Manager at Pantone

 

 

Q. What is your latest job and what does it entail?

 

A. As a senior complex merchandise manager, I use my knowledge of colour to assistance organizations know their imaginative eyesight from design and specification via to remaining output. I also lead the innovation of several electronic colour merchandise at Pantone, including Pantone Validated, our patent-pending colour testing course of action for shows and printers that makes certain goods can simulate the comprehensive selection of Pantone Colors and pores and skin tones and in undertaking so satisfy Pantone’s exacting requirements.

 

 

Q. Why is accurate colour copy so critical for client TVs and how did the Pantone Validated system established out to increase this?

 

A. Today’s buyers want models that represent equality, inclusivity and authenticity, and legitimate coloration fidelity from their viewing expertise plays an essential job. Irrespective of the medium — physical or digital — shoppers request out and make investments in merchandise that mirror this. Pantone Validated presents an included layer of confidence to the shopper that the shades and pores and skin tones noticed on a display are authentically reproduced in accordance to the definitions discovered in Pantone Shade and SkinTone guides and associated Pantone Validated processes.

 

 

“During our measurement screening, we uncovered that Samsung’s Quantum Dot technological innovation provides the whole vary of hues even at peak brightness.”

 

 

Q. To viewers not common with Pantone Validated, what does the accomplishment of this acceptance signify? Can you tell us in uncomplicated terms the standards a display screen has to meet? Why really should individuals glimpse out for the Pantone Validated examine mark when obtaining their Samsung item?

 

A. The Pantone Validated symbol signifies that a products, these as a Samsung HDR Tv or Display, meets Pantone’s demanding tests and calibration specifications for reproducing actual entire world Pantone Hues and pores and skin tones with a significant amount of coloration fidelity. Our Pantone Validated system was designed by coloration experts and experts at Pantone with a long time of colour encounter. It makes use of a stringent, patent-pending tests procedure that leverages state-of-the-art X‑Rite and Pantone shade management know-how. Above the past ten years, we have examined and competent hundreds of consumer and expert shade products from main brands around the world.

 

 

 

Q. Samsung has been given two awards Pantone Validated and Pantone SkinTone Validated. Can you briefly explain what Pantone SkinTone Validated means to buyers and how it is distinct from Pantone Validated?

 

A. Pantone Validated takes advantage of the universally acknowledged Pantone Matching Program (PMS) digital library and objectively exams much more than 2000+ Pantone colours. For Samsung, we analyzed the PMS hues in Superior Dynamic Vary (HDR) method for maximum coloration rendering abilities.

 

Pantone SkinTone Validated is an extension of the Pantone Validated application and checks coloration reproduction primarily based on 110 special pores and skin tones, all of which can be discovered in the Pantone SkinTone Tutorial. This guideline is the very first scientifically dependent tutorial integrating the bodily measurements of 1000’s of real pores and skin tones from the entire spectrum of ethnicities, geographical zones and ages.

 

Pantone SkinTone Validated makes sure that tested designs from major Television and show organizations can accurately signify the world’s palette of skin tones. This allows models show to customers that their items and technologies are far more inclusive than at any time.

 

 

 

Q. In your encounter with Samsung TVs, what stands out to you about the Pantone Validated skills these styles have gained? Can you tell us any intriguing facts or knowledge details that demonstrate how Samsung TVs received Pantone Validated acceptance?

 

A. Samsung is the world’s initial HDR Television and Exhibit maker to participate in and acquire Pantone Validated and Pantone SkinTone Validated. This is a testomony to Samsung’s dedication to being a industry leader. Their self-confidence in adopting Pantone Validated is steadfast proof of their drive to deliver earth-course Television set and screen goods.

 

 

Q. Samsung’s Quantum Dot engineering is all about coloration. As a substitute of generating regular blues and reds, it shows hugely specific blues and reds, furnishing an intense stage of precision in coloration copy. What part do you consider this has performed in acquiring Pantone Validated?

 

A. For the duration of our measurement screening, we identified that Samsung’s Quantum Dot technologies provides the total vary of shades even at peak brightness. For the reason that the Pantone SkinTone Validated screening method is incredibly meticulous, it will speedily simply call out any deviation from its goal Pantone SkinTone Colours at a wide range of brightness ranges. Samsung’s HDR and Quantum Dot know-how and connected capabilities permit these televisions to accomplish and maintain the coloration fidelity demands to come to be Pantone SkinTone Validated.

 

 

 

“Samsung is the world’s initially HDR Tv and Show producer to take part in and receive Pantone Validated and Pantone SkinTone Validated. This is a testament to Samsung’s dedication to becoming a current market leader.”

 

 

 Q. What do you imagine is in shop for the potential of Pantone?

 

A. Pantone stays committed to color conversation and inspiration. We are doing the job on solutions that assist manufacturers and creators bridge the digital and physical worlds and ensure a dependable buyer expertise — in individual, on a monitor or in the meta. We will continue on to develop innovative electronic items that guidance today’s digital content material workflows. Alongside one another with items and engineering from X-Rite, Pantone alternatives can help know the imaginative intent in the final form of any brand’s merchandise.

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