Netflix partners with Microsoft for upcoming ad-supported subscription tier

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Netflix has identified a partner for its forthcoming advert-supported tier. On Wednesday, the corporation announced it designs to get the job done with Microsoft on the energy. In a website post published by Microsoft, the tech giant explained it would provide Netflix with technological and revenue know-how. 

As recently as last month, The Wall Road Journal prompt Google and Comcast were being between the primary candidates to enable Netflix construct out an ad-supported tier. On Wednesday, Netflix stated it selected Microsoft for the tech giant’s “proven potential” to assist its clients. “Microsoft made available the flexibility to innovate in excess of time on each the engineering and gross sales side, as nicely as robust privateness protections for our members,” mentioned Netflix Chief Working Officer Greg Peters. Not stated is the actuality that Microsoft isn’t going to work a competing streaming company. 

Netflix co-CEO Reed Hasting 1st disclosed the enterprise was exploring more affordable strategies this earlier April. The admission came soon after Netflix declared that it experienced shed 200,000 subscribers in the 1st quarter of 2022. At the time, Hastings explained the firm planned to finalize the details of its strategies “in excess of the subsequent calendar year or two.” Netflix is scheduled to announce its second-quarter earnings on Tuesday. In accordance to CNBC, the business a short while ago warned Wall Street it might have lost as numerous as two million subscribers about the past three months. 

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