Samsung Works To Accelerate the Global Goals at Cannes Lions 2022 – Samsung Global Newsroom

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Samsung Electronics demonstrates how brands can leverage their collective get to to empower younger folks and consider concrete motion to foster a much better, extra sustainable entire world.

Each year, the Cannes Lions Intercontinental Pageant of Creative imagination provides a great number of models and internet marketing marketplace leaders alongside one another to collaborate in shaping the following wave of creativeness. Nonetheless, with a lot less than eight decades still left, the United Nations has documented that the planet is not on monitor to fulfill the Worldwide Objectives by 2030. Previous week, Samsung Electronics and 3 Era17 Younger Leaders attended Cannes Lions to provide notice to the position brand names can play in encouraging to develop a extra sustainable potential for all. Generation17 is a partnership in between Samsung and the United Nations Progress Programme (UNDP) with the purpose of magnifying the voices, stories and ingenuity of young leaders doing the job to assist the world realize the World wide Aims.


Benjamin Braun, Chief Marketing and advertising Officer of Samsung Europe, and Era17 Younger Leaders Kristian Kampmann (Denmark), Nadine Khaouli (Lebanon) and Tafara Makaza (Zimbabwe) participated in a series of things to do through the week, highlighting how technology and creative imagination can empower the world-wide neighborhood, like youthful changemakers, to make an effects.


▲ Technology17 Youthful Leaders (Kristian, Nadine and Tafara)



Functioning for the Long term: Samsung and Era17’s Help of UN World Aims

Samsung partnered with Project All people and Karmarama (aspect of Accenture Music) to host a panel discussion on how models can renovate converse into action, with a unique concentrate on uplifting the more youthful era and leveraging know-how to mobilize communities for the International Goals.


Benjamin highlighted that “55% of younger folks are expressing that their voices are not remaining listened to.” At Samsung he ongoing, “We have access to technology” and are “empowering young persons by offering them the technology they have to have to amplify their result in.”


Samsung has been taking an active purpose by amplifying the voices of young persons and harnessing the electrical power of technologies and details via Era17 and the Samsung Global Ambitions Application.


▲ Major phase session held at Theatre Claude Debuusy


All through the panel, Nadine emphasized Samsung and UNDP’s aid in her struggle to relieve poverty and supply crisis relief means across her dwelling country of Lebanon. She shared “My mission is to deliver dignity to every single person in Lebanon,” she mentioned. “I could not visualize a better pairing of brands to help me amplify my voice.”


▲ Benjamin Braun and Nadine Khaouli


Samsung is using its scale to increase consciousness for the International Plans and empower communities to get measurable measures to make an effect. In line with this, Samsung hosted the Samsung International Aims Photobooth at Cannes Lions, an interactive encounter in which festival attendees took fun pictures when learning much more about the World Goals and the Samsung International Objectives Application. This 7 days also marked the commence of Samsung’s function as a Company Avenger, a team of likeminded corporations and organizations that are repeatedly searching for techniques to innovate, collaborate and generate development towards the Worldwide Ambitions.


By way of Generation17 and the Samsung International Goals App, Samsung is doing work with UNDP to present essential assist for the World Plans. By these initiatives, Samsung has taken an active role in elevating the voices of the more youthful generation and harnessing the energy of engineering to make a change. These endeavours additional show how manufacturers can take tangible motion to make a favourable effect although empowering men and women all in excess of the globe to do the exact.


▲ Samsung Worldwide Goals Photobooth


▲ Frankie the Dino (Utahraptor and UNDP Climate Activist) traveling to Samsung World Targets Photobooth

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