The Morning After: Google tries keeping political campaign emails out of Gmail spam

Tech News

Google’s Gmail has generally rigorous spam filters, but they can often be too demanding. Google is doing the job on a way to ensure emails from US political strategies attain users’ inboxes as an alternative of instantly receiving tagged as spam.

The firm has requested the Federal Election Fee for approval on a plan to make email messages from “approved candidate committees, political social gathering committees and management political action committees registered with the FEC” exempt from spam detection. That mentioned, missives will however have to abide by Gmail’s policies on phishing, malware and unlawful written content. Google spokesperson José Castañeda advised Axios: “We want Gmail to give a wonderful encounter for all of our users, which include reducing undesirable electronic mail, but we do not filter e-mails based mostly on political affiliation.”

Just one reason Gmail places many marketing campaign emails in the spam folder is other users often mark the missives as spam.

— Mat Smith

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