Peugeot Puts The Stunning 408 In A Moving Sphere Display Near Paris


We’re certain most would agree that the 2023 Peugeot 408 is one particular of the most eye-catching new automobiles just lately introduced so to exhibit it to the environment, the French car or truck maker has performed some thing a little diverse.

An eye-catching 408 concluded in a shade of teal is at the moment on display screen at the Louvre-Lens museum, found approximately 200 km (124 miles) north of Paris. Even so, the 408 isn’t merely on screen for museum-goers to contact and wander all over, nor has it been showcased behind a red velvet rope like you could be expecting. Rather, it is located in a clear sphere that spins and exhibits each individual angle of the auto.

“We really preferred the plan of this ephemeral work of art, which is initial and beautiful to search at, and which properly accentuates our new arrival,” Peugeot chief government Linda Jackson stated. “The new Peugeot 408’s unique design has been praised by lots of people today who have currently identified it. It has been offered in a pretty original way, in the wonderful and fashionable location of the Louvre Lens.”

Browse Much more: New 2023 Peugeot 408 Coupe Crossover Desires To Banish Dull Loved ones Cars

The task was brought to daily life by engineers and specialists from the Parisian creative studio Superbien with the enable of the Open up agency.

“Peugeot moves and innovates in all places,” Peugeot promoting and interaction director Phil York explained in a assertion. “The transparent Sphere, built for the new Peugeot 408, displays the attract of our new design from all sides. This development is perfectly in line with Peugeot’s global expression of its new model identity.”

The Peugeot 408 slots concerning the 308 hatch and 508 sedan in terms of dimension and will rival the likes of the Renault Arkana and Citroen C5 X. It is underpinned by the French marque’s EMP platform and even though it shares sections with the C5 X, it has a layout unlike any other automobile on the sector, such as some others from the Peugeot family members.

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